
You've decided to hire a writer. Maybe you want to beef up existing material, or to create something totally new. Maybe you want to increase sales or brand your product, or maybe you want to educate. You may need creative materials, or technical, general interest or very specialized. You may have a clear and specific idea of what you want, or no clue at all.
Whatever the reason, you've made the choice to get a writer on your team. You've heard good things about
Elance, and you're ready to proceed. But one big question remains. How much will a good writer cost you?
This is impossible to answer directly without project details, but here are some general guidelines:
1 - Define your needs.
Are you looking for filler articles to drive traffic to another site so content or skill isn't important? Or are you looking for a high level of writing skill that projects your image or the image of your product and/or company?
The first won't cost you much at all. There are several providers who will meet your needs because it's cost effective for them. They can pump out low level material fast to seed your sites.
The second will run you quite a bit more. You're paying for skill, crafting, and research time, and a high level of quality. Cutting cost corners here will bring the quality of the project down.
2 - Be realistic about your budget.
If you need 500 pages and only have a budget of fifty dollars, you're not going to attract high quality work. Think of it this way - how many hours would it take you to write 500 pages?
If your budget is small, try to re-think your project. A great writer can do more for your business in two pages than 500 bad pages will ever accomplish.
3 - Look closely at samples.
Writers provide samples to show you the level of quality you can expect. Find a writer with a bid price that matches your budget and samples that meet your needs. Ignoring either will lead to disappointment.
4 - Finally, remember that you get what you pay for.
Writers base their bid price on their skill level, years of experience, and rate of success. That doesn't mean that the highest quote will be the best, but it does mean that you can and should expect higher quality from writers with higher rates. If quality is key, don't skimp on cost or you'll find yourself frustrated and disappointed.
It really does come down to quality or cost. What is most important to you? Like the saying goes, you can't have your cake and eat it too. If you want high quality, expect to pay for it.
That being said, there are ways to keep your costs down. Go for a writer with killer samples but who has very little feedback. They charge less because they lack the experience, and they're hungry for it so they work super hard. Or take it a step further. Take a chance on an absolute newbie. If they have amazing samples, it's worth the shot - and in six months, you may not be able to afford their rates.
This may seem risky, but it's not if you choose to go with payments through
Elance Escrow. This is there specifically to protect both you and the provider, and takes the risk out of it.
Whatever your needs, you'll find a writer to match on
Elance. Just remember, go in with clearly defined needs, and a realistic budget, and you'll walk away a happy customer.